i registered larinova.com before i wrote a single line of code.
most builders do the opposite. they build the mvp, then scramble for a name, then find the domain is taken, then settle for a .co or append "app" to their brand name.
i start with the identity.
larinova had to feel clinical, trusted, and calm before the first wireframe existed. the name informed the palette (white + teal). the palette informed the ui. the ui informed the patient experience.
when you lock identity first, every product decision becomes easier. "does this feel like larinova?" is a filter that eliminates 90% of bad ideas.
the same applies to cosmiclan, rax tech, and every brand i build. name → domain → voice → product. in that order.
your brand is not a coat of paint you apply at the end. it's the foundation you build on top of.